Name | MTV3 |
Category | General News Entertainment |
Country | Finland |
MTV3 is a Finnish private free-to-air television channel, operated by MTV Oy. It has a programming for all audiences based on entertainment, series and own production. The channel began broadcasting on August 13, 1957 as MTV, short for Mainostelevisio (English: "Commercial Television"), and was financed exclusively through advertising.
For thirty-five years it did not have its own signal; instead, programming was broadcast through the two channels of public television and Radio with differentiated blocks. On January 1, 1993, MTV launched its own television signal under the MTV3 brand and during the 1990s it became an audience leader. It currently competes in screen share with the first public channel, Yle TV1.